With 300+ employees fully committed to the successful outcomes for our partners, we’re confident we have the right people to help guide you on your internationalisation journey.
"We have been overwhelmed by the interest in our product range in India and are now looking at ways of building capacity to meet demand. We now see India as a core export market, as part of our longer term strategy."
"Seamless' understanding of the South Asian markets make them an excellent business contact for anyone looking to expand into India. Their sense of urgency and ‘can-do’ attitude is reflected in their approach to relationships and projects alike."
Kapil comes with over 20 years of experience in designing and executing Market Entry Strategies in Asia Pacific and of advocating more than 400 + international clients. Kapil was instrumental in the inception and evolution of Sannam S4, which he co-founded, back in 2008.
As an accomplished chartered accountant from New Delhi, India, Kapil has demonstrated excellence in all facets of business investment, acquisitions, establishments and expansion of businesses around the world. Kapil’s focus lies in Higher Education, Not for Profit, Retail, Healthcare and Financial Services sectors.
His career includes widespread international experience of establishing businesses and living in India, Singapore, Hong Kong, UK and Nepal. Much of the efforts have been focused on difficult markets with flourishing opportunities for bilateral trade with India, U.S and the UK. He has been serving as a Board advisor to Ivy Leagues Institutions and Fortune 500 Companies with a key focus on their business expansion and managing corporate governance in Asia Pacific.
Kapil is known for his contagious passion for excellence and possesses a talent for resourceful business solutions in India. He currently lives in New Delhi, India with his young family.
Ed began working in India more than eighteen years ago, establishing a 300+ person operation in Bangalore for the UK based insurance organisation. He then moved into the consulting and BPO industries working in the UK, Europe and the US, establishing operations in India for numerous international companies and supporting them to develop global efficiencies.
Ed joined Sannam S4 in 2012 as Chief Operating Officer, based in New Delhi. In India, Ed was responsible for managing the entire business operations of Sannam S4 across its five offices, overseeing a five-fold expansion in the business and the development of the business into China and Brazil. While in India, Ed was on the Board of the Delhi British Business Group.
In April 2015, Ed returned to the UK and was promoted to Group COO and Managing Director. Ed now spends most of his time working with clients and prospective clients on maximising their return on investment with international market entry and expansion. Ed’s clients range from leading multinationals, SMEs, not-for-profits, membership bodies and highly respected Education institutions, where he has passionately supported numerous organizations enter new markets.
Michael Green is the Executive Director and Senior Vice President of North America for Seamless, which is part of Sannam S4 Group. Based in Washington D.C., Michael is responsible for Seamless’s North America strategy, including the management and development of client relationships and network partners, including government bodies. He regularly advises companies both large and small as well as nonprofit organizations on their global market entry and expansion strategy, from governance and compliance aspects to practical operational considerations.
Prior to this role, Michael was the General Manager of Sannam S4 Group’s India business, based out of Mumbai. During his tenure, Michael oversaw significant growth across the organisation’s four locations in Delhi, Mumbai, Bangalore, and Chennai. As part of his role as Chair of the India Board and Chief Compliance Officer, he implemented key personnel and system changes, including deploying the organisation’s information security management system and obtaining the ISO 27001 Certification. During his time in India, Michael expanded the company’s stakeholder network, serving on the Management Committee of the British Business Group in Mumbai and the Western Region Committee of the American Chamber of Commerce (AMCHAM) – India.
In 2016, Michael joined Sannam S4 Group as Director of Client and Stakeholder Relations. In this role, he supported the CEO’s efforts in opening the organisation’s Washington D.C. office, developing business, and establishing key partners, including the signing of the organisation’s Strategic Partnership with the International Trade Administration within the U.S. Department of Commerce.
Prior to joining Sannam S4 Group, Michael spent five years with the U.S. Chamber of Commerce’s U.S.-India Business Council (USIBC), the premier bilateral trade association promoting increased trade and investment between the two largest democracies. Michael worked across the Life Sciences, Legal and Professional Services, and Media and Entertainment portfolios, leading advocacy agendas on behalf of top U.S. and Indian corporate members.
While at USIBC, Michael played a key role in hosting Secretary John Kerry at Vibrant Gujarat Summit as well as President Barack Obama and Prime Minister Narendra Modi at the India – US Business Summit in January 2015. He was instrumental in launching USIBC’s sports initiatives and obtaining the organisation’s backing of the U.S. Business Centers initiative aimed to support SMEs and nonprofit organisations entering India.
Michael received his B.A. from the University of Pittsburgh and his JD from the University of San Diego School of Law. He is admitted to practice law in the State of California. A former resident of Florida and California and proud son of the State of Pennsylvania, Michael and his wife, Celeste, reside in Virginia with their son, James.
Susmita is an entrepreneur and OD Leader, with 20 years of work experience. Her areas of work include partnering with clients on Organisation Design, Capacity Building, HR Transformation & Change Management, Competency Design & Skill mapping, Career Pathing, Performance Linked Rewards & Incentives, Organisation Climate Assessment & Organisation Development Interventions, Training, Assessment & Feedback, and labour law compliances.
Susmita is an ICF certified Life Coach, focusing on Diversity & Leadership Coaching. She is also a POSH (Prevention of Sexual Harassment) Facilitator, empanelled on the IC (Internal Committee) of several organisations. Susmita has been instrumental in mentoring and coaching several business leaders, entrepreneurs, and High Potential Executives and women leaders to support and enhance their individual growth and fulfillment.
Susmita is certified in – NLP, Hogan, MBTI, Thomas Profiling, DISC Profiling, Belbin, Caliper, 360-degree feedback. She is a certified PCMM Consultant and a Leadership & Performance Enhancement facilitator and Auditor. Her signature programs are on Emotional Intelligence, Situational/ Servant/ Transformational Leadership, Campus to Corporate, Onboarding programs & several other Skill Building programs.
Rahul is a Director, Tax & Regulatory operating from Sannam S4 Group’s Delhi office. He has over 11 years of professional experience in the tax and regulatory domain.
Prior to joining Sannam S4 Group, Rahul has been associated with BDO India for 7 years in their Tax and Regulatory practice and before that spent 4 years with PwC India in the same domain. He has been actively involved in advising both domestic and foreign clients on corporate and international taxation.
He has rich and diverse experience in independent dealing of complex tax issues, suggesting tax optimisation strategies, as well as liaising with Revenue and other regulatory authorities.
His expertise includes handling core domestic and international tax advisory, litigation and compliance related matters. Some of the key areas worked are:
Rahul has worked with various manufacturing, trading (consumer and industrial), solar, IT, and not-for-profit clients.
Based in Mumbai Kunal brings with him an impressive wealth of experience in the areas of FEMA & Corporate Law Advisory, transaction advisory, mergers and acquisitions and insolvency and bankruptcy law.
Prior to joining us, Kunal worked for BDO India LLP, as their Associate Director M&A Tax and Regulatory Deal Advisory Services. During his tenure he successfully built long term relationships with both new and existing clients through gaining a thorough understanding of their concerns/requirements and communicating effective solutions. He also successfully assisted over 20 overseas entities in establishing their global footprint in the India marketplace.
Another achievement to note, Kunal was awarded the ‘BDO India LLP Employee of the Quarter’ award once a year, for 3 consecutive years.
His role with the Seamless team will see him working alongside senior leaders to ensure maximum client satisfaction is achieved whilst achieving the goals set out at the beginning of the new fiscal year.
Abhishek Sethi, Director – Financial Consulting and Strategic Projects, is a Chartered Accountant with The Institute of Chartered Accountants of India. He has over 15 years of professional experience in the Finance & Accounts domain having contributed significantly in terms of strengthening finance processes & controls.
He has led multiple finance activities such as financial modelling, finance due diligence, finance process automation, workflow management and financial operations (Accounts receivables and payables, treasury, audits, payroll, etc.).
His expertise includes Financial reporting, budgeting, forecasting, FP&A, audits (statutory, tax & internal) and strategic projects. His leadership style emphasizes on building team culture and developing strong interpersonal professional relations with the team members and also with the clients.
Prior to joining Sannam S4 Group, Abhishek has been associated with Cargill, GE & EY.
Monika started her journey with Sannam S4 in 2015 and has experience spanning a wide range of business management and business development functions. Monika sets up and executes the global strategies associated with the expansion plans of our key clients and stakeholders. She supports existing and prospective clients at various levels and supports them with their global business activities that cover market-specific information, entity set-up, payroll and accounting services, operational support, general corporate matters, banking, and HR/ tax advice, etc., She is responsible for expanding and managing global partner’s network.
Prior to Sannam S4 group, Monika worked with STMicroelectronics Pvt Ltd (ST), one of the world’s largest semiconductor companies. She was responsible for indirect tax compliances, supported the tax automated module in SAP-FI, handled appeals & related litigations, and managed the dealing with Government Tax Authorities for ST.
Monika holds a Bachelor in Commerce (B. Com Hons.) and Masters in Business Administration (MBA) from Delhi University.
Kshiti has over 8 years of experience. Prior to joining Sannam S4 Group, she was associated with Plum Insights and Strategy LLP as Senior Strategist where she conceptualised and led research projects from start to end for national and international clients. Previously, she has worked with Indira Gandhi Institute of Development Research, United Nations Development Program and as a consultant for the USAID, London International Development Centre and Department for International Development (DFID). She brings a diverse range of experience including as a former Visiting Faculty for Research Methodology and Business Ethics at Narsee Monjee Institute of Management Studies.
Kshit holds an MSc Development Economics from SOAS University of London as the UK Government’s global Chevening Scholar. She pursued the Young India Fellowship (a post-graduate multi-disciplinary liberal arts program) at Ashoka University and was awarded the Mother Teresa Fellowship for continuous commitment to the social sector. She served on the admissions advisory and selection panel for Ashoka University and is a founding office bearer of its Alumni Association. She was selected for the India Leadership Exchange Program at the Leonard Stern School of Business, NYU. She holds a B.A. in Economics (Economics and Statistics Honours) from St. Xavier’s College, Mumbai.
Prior to his role as Advisor to the Board at Sannam S4 Group, Ashok Swarup was the Managing Director for Corporate Affairs & Business Development in India and leads Citi’s government relations efforts in the country. In this capacity, Ashok focused on strengthening Citi’s initiatives with key stakeholders as Citi continued to grow its franchise in India and on strategizing & facilitating the opening of new business opportunities with the Government. He lead the advocacy efforts and represented the bank in all the apex chambers of commerce.
Prior to joining Citi, Ashok served as Director, Corporate Affairs for PepsiCo India and was responsible for driving the company’s government relations and corporate social responsibility agenda, as well as articulating Pepsi’s policy on various social and legislative issues. Prior to this role, Ashok was the Country Manager of Pepsi International for Sri Lanka from early 2000 to 2003.
Before joining Pepsi, Ashok served as President of Seagram India. Ashok joined Seagram Inc as Vice – President, Sales & Marketing in 1994 as part of the start-up team and rose to the role of President. During his stint with Seagram India, he successfully guided Seagram’s entry into India, was instrumental in helping develop the national footprint for the organization, building a nationwide team of over 100 people and establishing operations.
Ashok began his career with liquor major Shaw Wallace in 1972. During his two-decade stint with Shaw Wallace, he was closely involved with the launch of some of the company’s most successful brands. He was also responsible for sales in different parts of the country, expanding and developing the network, and was general manager of sales and marketing at the time of his leaving in 1993.
Mr. Swarup has been a long term advocate of Sannam S4's business model and his support was instrumental in the successful launch of the firm's U.S. Business Center initiative.
Mr. Swarup is a graduate of St. Stephen’s College, New Delhi and holds an MBA from the Indian Institute of Management, Ahmedabad (IIM-A) and is also an alumnus of the Columbia University, New York where he attended the Senior Executive Programme.
Hayward’s stellar career has included 20 years with the global accountancy and business advisory firm BDO. Before working at BDO, he worked as an audit partner for Ernst & Young in the UK.
During his time at BDO, Hayward represented BDO UK on the firm's European Group Board while also serving as the UK firm's International Liaison Partner from 2009 to 2021.
Hayward’s role as International Liaison Partner saw him oversee BDO UK’s relationships with a huge global network of 140 member firms.
An early pioneer of establishing dedicated India and China Advisory Services teams within BDO, Hayward helped to find and select BDO's current member firm in India and was instrumental in supporting its successful expansion from 250 to over 2,000 employees.
While acting as Chair of BDO’s European China desk, Hayward increased awareness among BDO European member firms of the potential and possibilities of doing business with BDO firms in China, and vice versa. The result was a mutual deepening and consolidation of relationships between BDO firms in China and Europe.
Over the past three decades, Adrian’s career has focused on international sales, business development and global market entry and expansion of travel, tech and consulting companies.
His geographically diverse business experience commenced when he launched his first business in India in 1993. Now based in Washington D.C., he has lived and worked in New Delhi, London, Chicago, Johannesburg, Singapore and Switzerland. After an IPO and exit from a tech company in 2006 (and a 15 month personal round the world adventure that followed), in 2008 Adrian moved to New Delhi to establish Sannam S4 Group. His aim was to provide a fit for purpose support platform for businesses, universities and non-profit seeking to explore, enter and expand into India. Sannam S4 Group now employs 250+ staff, operates across 20 global markets and is trusted by hundreds of the world’s leading organisations to support their international tax, accounting, HR, market research and project implementation needs.
In 2008 Adrian was appointed as the founding Country Director of the UK – India Business Council (UKIBC), a newly established advocacy and trade promotion body backed by the UK Government. At the UKIBC Adrian pioneered a new UK-India trade support model, which remains in effect today.
In 2015 following an engagement with the U.S. Secretary of State in India, he was invited by the U.S. India Business Council to participate in President Obama and Prime Minister Modi’s U.S. India Business Summit in New Delhi. His inputs at the Summit were tabled for discussion in the historic U.S. India CEO Forum and resulted in the launch of a number of “U.S. Business Centers” across India. These Centers were a groundbreaking initiative pioneered by Sannam S4 Group in collaboration with the U.S. India Business Council (USIBC), JLL and Citibank India, providing highly effective market entry and local business expansion support to U.S. companies, universities, and non-profit organizations, supporting billions of dollars of bi-lateral trade between the countries on an annual basis.
In 2018 Adrian pioneered the launch of the U.S.-India Knowledge Exchange (USIKE) in Washington D.C., in collaboration with the U.S-India Strategic Partnership Forum (USISPF) and supported by both the India and US governments. The USIKE convenes the leading minds in academia, innovation, public policy, private sector and non-profit organizations in the U.S. and India, facilitating greater cooperation and collaboration on a range of significant and mutually strategic student and university faculty mobility and research initiatives and drives important policy reform agendas.
In 2019, Adrian was appointed to the Confederation of Indian Industry (CII) Trade Facilitation Group National MSME Council, established to support the Government of India’s Ministry of Micro, Small and Medium Enterprises (MSME). This group provides strategic direction and act as an advisory to the Council on issues related to market access and trade policy at Central and Regional/State levels.
Adrian is often featured in the international business press. He is regularly engaged by international governments, their trade support agencies, trade associations and industry bodies seeking to develop more effective ways of facilitating international trade and investment.
Adrian is an adventurous skier, keen golfer, runner and podcast listener (ideally together) and a future astronaut on Virgin Galactic.
Katrina brings 19 years of marketing and communications experience and over 10 years in senior leadership.
Focussing on B2B, Katrina has consulted for organisations ranging from start-ups to global corporate, in a diverse mixture of sectors such as education, non-profit, government, and professional services.
In Katrina’s previous roles, she championed extensive website revitalisation projects, which generated over £8m in combined new revenue. Further, Katrina’s career include multiple award-winning rebranding projects, conceptualising and hosting large-scale public and employee events, and working closely with youth charities to raise over £1m in donations.
Katrina’s “human-first” storytelling methodology has led to immense success in connecting individuals internally with their global colleagues, as well as sales, product, and accounts teams with customers by creating deep emotional connections.
Katrina attended St. Petersburg College, and holds a BA degree in International Business and Marketing from the University of South Florida.
Himanshu Agrawal, Director of Finance, is a qualified Chartered Accountant, with 15 years of experience. Himanshu has particular strengths in financial management and reporting and has extensive knowledge in Indian GAAP, tax, corporate law, and regulatory provisions.
Himanshu has been working with Sannam S4 since 2011. He currently manages & oversees the financial management of all Sannam S4’s group companies. His area of expertise includes the development of an operational and financial strategy, metrics tied to the overall group strategy, and the ongoing monitoring and development and of control systems designed to report accurate financial results and preserve company assets. He is also focused on driving continuous improvement in technological advancements for achieving better efficiencies and synergies in Finance Operations. He has played a key role in developing a strong & skilled team that is entrusted to bring in operational efficiencies in the Finance function.
Prior to Sannam S4, Himanshu has associated with the Big 4 and other global companies in their Finance & tax domains.
Ravneet has over 10 years of rich HR experience across diverse industries such as management consulting, real estate, retail, power, chemicals, education, information technology, tourism, and financial sector.
Her areas of expertise include Business HR, Strategic HR, Talent Management, Performance Management, Learning & Development, Employee Benefits, Employee Engagement, Employee Relations, and Labour Law Compliances.
Ravneet has been working with Sannam S4 since 2015 in internal HR and has also worked on many HR advisory projects for international clients. In her current role, she is responsible for developing and executing HR strategies, bringing in best HR practices, designing policies and processes, managing end to end employee lifecycle and to introduce technology interventions in Human Capital department.
Prior to Sannam S4, she has worked with PricewaterhouseCoopers (PwC) where she was responsible for providing HR advisory services to Government and Public Sector Units. She has been part of transformational engagements across sectors which were on Organisation Re-structuring, Organisation Designing, Manpower Planning, HR Policies & Processes, Performance Management, and Capacity Building.
Ravneet holds a Bachelor’s Degree in Electronics and Communication Engineering and Master’s Degree in Human Resources. She is certified in ITIL Foundation, Life Coaching, The Myers–Briggs Type Indicator (MBTI) and DISC personality assessment.
Mr. Stephen Harvey has forty years of successful teaching, research, policy, governance & senior management experience in the global secondary, tertiary and commercial education sectors.
Stephen has held the positions of Founder and Global Managing Director of Cambridge Education Group’s (CEG) ONCAMPUS Higher Education Pathways Division; Head of Higher Education Advisory Services at KPMG UK; Project Manager, Her Majesty’s Government Department for Education Strategy & Innovation Unit and U.K. Managing Director of Study Group.
Stephen has also held the positions of joint Director of a Business School, Principal Lecturer, Head of Department in Accounting & Finance and Director of the International Office at two U.K. Universities.
Stephen was educated at the Universities of Kent, Bristol, and Sunderland; holds qualified teacher status in the UK; is a Chartered Member of the Chartered Institute of Personnel & Development and a Fellow of the Royal Society of Arts.
Stanton brings with him over 25 years of senior management experience in global business along with deep knowledge of both education and commercial sectors.
Most recently, Stanton was Chief Executive Officer of Oxford International Education Group, an accredited education provider operating independent boarding schools, international colleges, online courses and English language centres. Prior to that, he was Chief Finance and Chief Operating Officer at Cambridge Education Group.
Before his involvement in the education industry, Mark was the CFO of both Dun and Bradstreet International and Thomson Financial (Europe). Stanton’s appointment comes as Sannam S4 embarks on an ambitious global strategy, opening offices in both Kuala Lumpur and Sydney and expanding its services portfolio to meet evolving needs across a wide range of industries, including Education, Not-for-Profit and Corporate.
Based in the UK, Stanton is a qualified chartered accountant with the Chartered Institute of Management Accountants (UK).
Ms. Hongxia Liu was the Associate Vice Chancellor for Government and Community Relations at New York University (NYU) Shanghai for three years and also served as the Associate Vice-Chancellor and Chief Operating Officer of NYU Shanghai during its first two academic years. Hongxia joined NYU Shanghai from the Beijing office of the global leadership consulting firm Heidrick & Struggles as its Partner-in-Charge. At Heidrick & Struggles, she established the firm’s C-suite practice in the education, non-profit and social enterprise sectors and also expanded the firm’s practice in the legal and regulatory compliance area for industries in China.
Hongxia served earlier in executive roles at the World Justice Project, International Development Law Organisation, Law Library of Congress, American Bar Association, and Academy for Educational Development. In addition to China and the United States, she has worked and lived in Italy, and in Australia and the Republic of Georgia for over two years – both on diplomatic status for inter-governmental organisations. She also served as President of the Washington Foreign Law Society and was a Trustee of the Meridian International Center in Washington DC. She is the Vice-Chair for the Board of Advisors for the International Development Law Organisation, and serves on the Board of Directors of the International Law Institute.
Hongxia received an LLB in International Politics from Peking University and an MA in Public Policy from NYU.
