Former International Liaison Partner at BDO UK and member of BDO’s European board joins advisory board at Seamless

Seamless, a global organisation leading in strategic market entry and expansion under the Sannam S4 Group umbrella, has today announced the appointment of Kim Hayward to its leadership team. 

A highly accomplished professional in the fields of international finance, accounting and audit, the addition of Hayward’s expertise to Seamless further enhances the company’s strategic posture and readiness for international expansion.

Hayward’s stellar career has included 20 years with the global accountancy and business advisory firm BDO. Before working at BDO, he worked as an audit partner for Ernst & Young in the UK.

Adrian Mutton, the CEO and Founder of Sannam S4 Group, said: “Kim has been an active partner with Seamless for over a decade, and we are delighted to announce his expanded role and involvement with the company”.

During his time at BDO, Hayward represented BDO UK on the firm’s European Group Board while also serving as the UK firm’s International Liaison Partner from 2009 to 2021. 

Hayward’s role as International Liaison Partner saw him oversee BDO UK’s relationships with a huge global network of 140 member firms. 

An early pioneer of establishing dedicated India and China Advisory Services teams within BDO, Hayward helped to find and select BDO’s current member firm in India and was instrumental in supporting its successful expansion from 250 to over 2,000 employees. 

While acting as Chair of BDO’s European China desk, Hayward increased awareness among BDO European member firms of the potential and possibilities of doing business with BDO firms in China, and vice versa. The result was a mutual deepening and consolidation of relationships between BDO firms in China and Europe.

“We worked very closely together whilst Kim was at BDO to unlock international trade and investment opportunities for British businesses. Through this partnership, Seamless supported clients where there was an audit conflict or where they needed our integrated market entry services approach. “

“Kim’s international experience, networks and continued passion for creating opportunities for UK businesses on the global stage will be a huge asset to Seamless and I am delighted we will be working together”

Hayward commented: “I am very pleased to be supporting Sannam S4’s Seamless business. With BDO, I have worked closely with their leadership, Adrian Mutton, Kapil Dua and Ed Dixon, for many years and have been impressed by their successful approach to international market expansion. They have established a great team with a strong reputation.” 

“I am excited to join them knowing they still have so much drive and ambition for what they want to achieve on the global stage”.

Kim Hayward is currently a non-executive director and acts as an advisor to a handful of growing entrepreneurial firms.

SEAMLESS is the preferred global partner for strategic entry and expansion into India, Asia and beyond. Our team of experts guide our clients from end to end, helping build globalisation growth strategies, set up entities, run payrolls, oversee accounting and compliance, hire local teams and so much more- we handle the backend, so you can keep an eye on your goals. Our deep domain experience ensures your ability to thrive and succeed. While we understand how to best create revenue within your active market, we pride ourselves on strategies based on integrity, transparency and trust. 

For more information contact: Stacey Lane, Head of Communications